Ancillary Task : Audience Research Into Potential Posters...

So overall I feel the best image for my poster is the one of the brogues with the white snow backdrop, however of course at the heart of all film is the audience of which it is made for and therefore I have created two potential posters in order to get a response to which image they feel makes the most effective poster (I decided to leave the third image out of this equation not only making the choice a little easier but also because I am going to use this print screen image within my film review and it is uncommon to have the same image for both the review and poster).

Poster Choice One

Overall Response : This feels a bit too much of a busy image for a poster, which lacks a feeling of a central point in which to fixate the audiences eye on. The writing also ends up being lost in the image and it is not one which will instantly draw an audiences eye and make it the next film you want to see. This feed back I agree with and I am pleased to say that the image I chose also corresponded with my target audiences choice

Poster Choice Two

 

 

Overall Response : This is a much stronger image for a poster, although simple it corresponds well with the genre of the film and the use of shoes is the iconic object that is used throughout the film so an obvious choice to include within the film poster. The central position of the image draws the audiences eye in which was one thing the first image was lacking. I agree with this feedback, and feel that using an image of shoes was really important for film poster as it is from this primary object that my idea for my short film started