Teaser Posters : This is a poster which is also refereed to as an advance poster, it is a poster that is released during the development of film as an early marketing promotion for the film in order to 'wet the appetite'. It contains a basic image in order to ensure too much information is not reveal about the plot, theme or characters. The purpose of a teaser poster is to generate hype for the film, therefore within the teaser poster a main tag line or stay may be included in order to attract the audience. The example poster I have used in the 2008 teaser poster of 'The Dark Knight', this was rated on the empire website as one of the 'top 31 stunning movie teaser posters'. The poster conforms to the connotation of employing the famous tag line 'why so serious', however what makes it so effective as a teaser poster is that the the focus that the tag line ends in the bloody smile of the joker and his body is in focus, however his actual face is blurred and therefore makes the audience want to watch the film in order for the character to be revealed 
Character Posters : When a film has an ensemble cast there may be a set of character posters, each featuring individual main characters from the film. The poster usually contains the name of the actor or the name of the character played. It may also include a tag line which reflects the quality of the character. For example Warner Bros. released three character posters before the release of the highly anticipated film 'Harry Potter and the Deathly Hallows Part 1', the three character posters were of each main character (Harry, Hermione and Ron), each contained the same words 'No one is safe' and the title and release date was in the same format 'Hp7 - Part 1 - 11.19). For each poster the main focus is the character, taking up most of the surface area, beside is one out of three posters this one being of Daniel Radcliffe
Main Theatrical Posters : This contains information about the production personnel, therefore information about the stars and distributors. The example I have used 'Salt' highlights how information is being conveyed about the main star, the proportion of space which the image takes up in the entire poster, this is because it is a from of poster art which helps market and convoy information about the star to the audience, with the name 'Anglina Jolie' across the top of the page this also ensures that the image is not misinterpreted
Video and DVD Release Posters : These are posters that a distributed when the film is released on DVD in order to market the film for sales, it has all the elements of a main film poster however often will include one line reviews from relevant publications in order to entice an individual into buying the film on DVD. The example I have used is a bugs life, it includes the main eye catching image of the background being a leaf and the characters being shown through a nibbled hole. The title is in a bold, bubble writing font with the clever use of the bugs in the word 'bugs', with the production and distribution company located above the main title. One a DVD release poster however their is also the date of the release and a positive quotation about the film ('The #1 family flik of the year')
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