A film poster is what attracts viewers, and to one film there can be several versions of the film poster. Film poster's usually contains a strong concept, alongside the image, and there are several key components that are designed specifically to be eye-catching:
1. Large writing for the main title and key actors
2. Director's name
3. Release date
4. A particular tag line (an exemplar used within Batman's key art is "why so serious?")
Initial interest from the audience is drawn before the official film poster is released, through teaser posters which are early promotional posters that contain a basic image therefore it does not reveal much about the film, as the main aim of this type of poster is to generate an initial hype for the film, . Teaser posters tend to just have the title and sometimes an iconic tag line (an exemplar used within Batman's teaser poster is "why so serious?").
Bill Gold
One of the most influential figures to key art is the well known American graphic designer Bill Gold, who has during his 70 year career made thousands of iconic posters, such as 'Casablanca', 'A clockwork orange' and 'The sting'. All of his posters have a distinctive style, each of his posters gave film a unique identity and a lasting impression of the film. His ever changing style reflected a wide range of current tastes, trends and approaches however he never strayed from the tried and tested basics of film promotion. It was after his first film project that he collaborated with top American producers and distributors, and over his eight decades of work he had inspired a numerous number of other designers.
Bob Peak
Bob Peak is known as one of the most imaginative and prolific illustrators of the 20th century, he is considered to be the "father of the modern movie poster" and has revolutionized advertising in the film industry. He has transformed advertising from basic collages of film stills or head shots to flamboyant artistic illustrations. In 1961 he was employed by United Artist to help promote 'West Side Story' and his innovative solution-painting characters and scenes into a single montage have been used for over 100 posters such as 'Star Trek' and 'Superman'.
Richard Amsel
Richard Amsel did not create the photo digital,photo shopped movie posters that are the norm for us today he instead created "real" movie posters ones that were big and artiful, that had rather than being created from a computer generated technology been created by putting pen to paper. His career advanced whilst he student and the key to his success was the unique quality of his work and illustrative style. He evoked period nostalgia whilst also producing something timeless and iconic, befitting something old and new, and although his approach from one poster to another differed he ensured all had a his recognizable stamp. His career was brief however prolific, and in the 1970's he illustrated some of the most popular and important films such as 'The Champ' and 'The Muppet Movie'. In the 1980's the scene of film posters went under dramatic changes, photographs began to be favoured over illustrations, and movie artists such as Bop Peak work was seen as outdated in order to make room for a new generation of artists such as Drew Struzan. However even in this period Amsel's work remained productive and he produce recognizable pieces such as 'Raiders of the lost ark.'
Drew Struzan
By some Drew Stuzan is seen as the most successful movie poster artist in the history of film. His technical ability was seen as unmatchable, with his aesthetic style being incredibly appealing, his most strongest skill was capturing the best elements of film and in turn making them stronger (example = he was able to take a drama and make it more dramatic) and for some films his posters were better than the actual movie! His work only involved creating key art for completed films however he was still seen as influential on the direction of Hollywood within the 1980's, as films that involved his film posters were financially successful therefore behind his work was the sense of the greatest profit making posters.
No comments:
Post a Comment