Evaluation Question Three : How Did You Use Media Technologies In The Constuction, Research and Planning and Evaluation Stages?

Although I have fundamentally chosen to display this response within a transcript format, I have also created a audio response which highlight how I used a variety of media technologies in the construction, research and planning, ancillary and evaluation stages :
 
 
Transcript Answer
 
INT.  STUDIO CORRIDOR.  DAY. LIVE.

Long tracking shot of TOM MATHEWS walking down the corridor into the studio

TOM FELLOW (O.S)
(directly to the camera)

Hello and welcome to ‘Film Uncut’, i’m Tom Fellow here to gain all the inside knowledge you want to know from the people behind the camera about the films that will be hitting the screens near you


INT. STUDIO SET.  DAY. LARGE POSTER OF ‘MOMENTS BEHIND TWO CHAIRS.

Close up shot of TOM FELLOW (interviewer)

TOM FELLOW (O.S)
(directly to the camera)

 
With short films now becoming a trend for film as a product, and now holding respectively its own categories at ‘The Oscars’, we had a great discussion last week about why so many amateur film makers are attracted to this form of film when we were joined by John Kahrs the director of the best animated short ‘Paperman’ and Shawn Christensen the director of the best live action short ‘Curfew’, discussing whether sites such as virgin media shorts and BBC film network, alongside YouTube are a great value or an added completion to this already competitive market in media. This week we are going to explore an more amateur reflection of short films, when we go behind the scenes with film director and media A-level student Alice Leng, who has for her advance production work had to create a 5 minute short film. Our topic today is centred around the technologies that are required within the development of a five minute short film, and to gain a perspective from as an amateur film maker how important they are in the creation of a non-professional film.

 
Long shot of both TOM FELLOW (interviewer ) and ALICE LENG (director) sat diagonally opposite each other

TOM FELLOW (O.S)
(directed towards Alice)

 
Now Alice, I love your short film, the simplicity of it which still delivers an thought provoking and intriguing plot is one to be admired, and as I’m sure many of our watchers will agree that the visual imagery is beautiful and real show case of the city in which we all live, and I know I for one am taking the extra moment to step out of my own busy life and look at the world and others around us! Now for today’s main exploration behind the scenes I would really like to know how as a media A-level student did you use media technologies in the construction, research and planning and evaluation stages?

Close up shot of ALICE LENG (director)

ALICE LENG (O.S.)
(directed towards Tom)
 
 Every stage in the production of film is of great importance whether the film is professional or simply for an A-level production, and in turn all aspects of my film development from the researching, to the planning, to the actual construction to the post-production relied upon media technologies and therefore overall it has played a vital part in the construction of my short film ‘Moments’.

Long shot of TOM FELLOW (interviewer) and ALICE LENG (director)

I found that with the creation of ‘Moments’ I have been able to grow on my knowledge of the technological software programmes of which I first encountered within my foundation production of the opening to ‘Genetics’ (2012), and although I wanted ‘Moments’ to be appear realistic in order to allow for the audience to identify with the situation and protagonist character, technology was still of great important. This being because technology in itself was not something I just encountered during post-production editing but was an element that enabled me to research into the conventions as well as tracking my progress and development along the way on blogger, plan and in turn produce the film and throughout the whole production of my ancillary tasks (the poster and review), I was highly reliant on all technological software’s from Photoshop to publisher to in-design.

Close up shot of TOM FELLOW (interviewer)

TOM FELLOW (O.S)
(directed towards Alice)

I can already tell that whether amateur or professional film maker technology plays a vital part in the development, construction and evaluation of both a feature length and short film. Now Alice within your piece could you explain to our viewers what specific technological equipment you used in the physical construction of your short film ‘Moments’?

Close up shot of ALICE LENG (director)

ALICE LENG (O.S.)
(directed towards Tom)

The main primary resource I used throughout the whole construction process of my short film was a cannon HD camera which I used to film all my visual footage on. I found that this piece of equipment was a high enough quality for my need and as I had used the equipment for my previous work (‘genetics’) as well as throughout this production when creating my own blog videos, I felt confident with working the camera. The main issue that can arise however through a standard cannon HD camera is the lack of sound clarity due to the lower quality microphone on the camera which I discovered from my previous work, whereby I used the camera to record through a closed lens cap the voice over of the mother as well as the digenetic on screen dialogue of the conversation between the two male characters. However as my piece is a silent film and therefore is highly reliant on sound, I decided that by developing on the issues that had arisen from my previous work with the sound quality, that I would record the music separately, within a recording studio this in turn allowed my sound to be of a much higher quality and I personally think that it creates a more professional finish. This demonstrates how making these small changes to the technological equipment  such as using a recording studio rather than just relying on the camera can make a big difference to the overall finish of the film.

For the majority of my filming I used a tri-pod stand for the camera, this in turn made a difference in stabilizing the movement of each individual shot, and overall created a better quality to the framing of each shot. However unlike my foundation production piece, whereby I felt restricted by the Tripod and to start with was very reluctant to move away from it within my filming, I learnt that from some of the shots such as the home videos within ‘Genetics’ the most effective ones were those hand-held shots. Therefore although I tried to use the tri-pod for as many shots as necessary there was some that it was not possible to apply this form of equipment such as the opening shot whereby the camera was positioned directly on the floor in order to capture a low shot of the feet getting out of bed. Although in the end I did not need to apply this effect as overall I felt I managed to convey steady shots consistently throughout my piece, I would of been able to use a ‘stabiliser’ effect in premier pro in order to correct shots whereby the camera is unstable, this in turn teaching me that within post-production technological software’s are able to correct issues that can arise within the physical production process, and as a director it is vital to have gained an understanding of such simple but very useful effects.

Close up shot of TOM FELLOW (interviewer)

TOM FELLOW (O.S)
(directed towards Alice)

I’m sure our watchers will be grateful to hear that the equipment does not need necessarily to be over complicated in order to produce a high quality piece, but at the heart of a successful piece is a little bit of creative vision and confidence behind the camera and off course in the technology you are using. Now we all know that technology is vital in the editing stages of post-production of a film, and as you started to touch on the effects that can be created within such programmes could you explain to me as well as our viewers which editing technologies you personally used within the post-production of ‘Moments’?

Close up shot of ALICE LENG (director)

ALICE LENG (O.S.)
(directed towards Tom)

Similar to my previous production work, I was highly reliant on editing technologies within post-production, and used the software programme ‘Adobe Premiere Pro CS4’ to edit the physical footage that I captured. A previous project that I had conducted ‘Life in the Lanes’, a short film capturing the hidden secrets of Norwich lanes, was edited on ‘Windows Movie Maker’ however although this piece of software was effective for this project, I felt that especially with regard to manipulating sound through key frames this form of the software was too simple for my short film. I felt confident with editing on Premier Pro, as it is a software that I have used both throughout my foundation and advanced portfolio work, and therefore I was able to develop on my basic skill and broaden my knowledge of the software through experimenting with manipulation but also learning that a professional effect can be created through a simple transition positioned at the exact moment in the sequence rather than needing to create a dramatically edited piece. I was able to manipulate the colour of some of my frames, as when gaining feedback from my initial footage a suggestion was made that some of the shots may benefit from a slight colour correction. The programme also acted as a hub for all my external footage, music, title sequences and original indent from my production company ‘Seaside productions’, and in turn it allowed me to draw all the separate elements together through cuts and transitions to create a smooth sequence.  From my reviewing previous work of editing for ‘Genetics’, I feel that my lack of knowledge in post-production showed through the “overload” of cross-dissolve transitions, I feel that I have learnt from this that an professional effect can be create through the saying “less is more” and learnt that transitions can be extremely effective within a piece was used at the appropriate moment, for example applying a cross-dissolve over a simple dip to black transition at the points where the scene cuts from one location to the next creates a more smoother overall finish to the film. As I mentioned before a strength to using a more advanced piece of media technology such as ‘Premier Pro’ over a more basic one such as ‘Windows Movie Maker’, meant that I was able not only to overlay the audio on top of my footage but was also able to add key frames, which in turn allowed me to manipulate a small segment of my music rather than having to change it all, for example I was able to add a key frame to increase the volume of the music for the opening scene, and then decrease it once the ambience of the scene changed. However the only issue that arose within the editing process was when it came to exporting my footage, as I was using my YouTube account to stream my piece, I had learnt from my previous work that the image quality is higher when exported under a YouTube format, however when I did this the footage became jumpy and therefore I had to export it as a quick time file which did have an effect on the image quality. This in turn demonstrated a limitation to the technological programme as the image quality is greatly affected when a sequence is converted into a quick time format.

Although I used Adobe Premiere Pro CS4’ to construct my film sequence and was a vital programme in the editing of my footage captured, when it came to constructing the title sequence I drew on the previous knowledge I had gained and used the programme ‘Adobe After Effects CS4’. This programme allowed me both to create text over a plain black background for the end titles and also create text over a transparent background which in turn allowed me to overlay my main title ‘Moments’ on top of the opening shot within Premier Pro. The programme also allowed me to create a number of layers; therefore I could create a simple animation sequence for my main title by having each individual letter as a different frame and fading them one after another, as well as creating a fade in-fade out sequence for my end titles.

Close up shot of TOM FELLOW (interviewer)

TOM FELLOW (O.S)
(directed towards Alice)

It is so interesting to hear the work that goes on in post-production, as I’m not sure about our viewers but I know that I for one take for granted the work that goes into creating a simously simple film piece, even just bringing the footage together is a much more time consumedly process than many account for. It’s also good to hear than sometime less is more, as I’m sure we all can fall victim to trying to over complicate everything ending is a less effective result. Now we have focused specifically on the media technologies that you have used in the construction of ‘Moments’, but could you explain what different technologies you used when carrying out the research and in turn planning of ‘Moments’

Close up shot of ALICE LENG (director)

ALICE LENG (O.S.)
(directed towards Tom)

With regard to the research stage I wouldn’t of been anywhere without the Internet, which has provided an almost limitless source of data. Therefore it has played a great importance in the development of my short film by allowing me to find out about the conventions of a short film, evaluate the work of previous film makers and research into the elements behind my own idea of a silent film. I had never previously worked in the form of short film or even viewed many short films, and therefore the internet enabled me before starting the main project to gain some background knowledge. By using Google I was able to research into how a short film differs compared to a feature length film, for example the most obvious difference is the length of the film as Gareth Evans stated "short films are long films that end earlier", in order to be classified as a short film it must be less than 40 minutes long and Gareth Evans also indicates that a short film needs to imply more than is possible to be screened in their limited time. I was also able to specifically research into the criteria of a good short film, for example a successful short film is one that rather than following a cliché idea develops its own twist and original aspect to a certain subject matter.

The internet also allowed me to access websites such as BBC Film Networks, YouTube and Virgin Media Shorts which allowed me to discover which shorts by other film makers had been most popular, and from these develop an understanding as to what kind of plot, narrative and overall style worked. For example I discovered that as a sub-genre to short film, comedy was well received this was demonstrated by the positive feedback gained from short films such as the ‘Black Hole’ and ‘My beast friend’. Although I was not attracted to creating a comedy, it did help me understand that some of the most well received films were those with the most simplest of plot ideas.

I was also able to search the web in order to develop my own a basic knowledge behind the fundamental forms of my film idea. For example I again used Google, and specifically Wikipedia in order to gain an understanding of silent film as a form, I then was able to use YouTube in order to access clips of exemplars silent films for example ‘’, from this research I discovered that within a silent film the visual images are of great importance that the story must be told through action rather than words, therefore many of expressions are almost theatrical and the pace of the film itself is much slower than a conventional film. I also discovered that the music is the replacement for the dialogue and therefore within a silent film, it is crucial that the music works in sync with the visuals. I also used Google as a source in order to research behind the stages involved within the planning of my construction, for example I wanted to not only construct my storyboard but also develop an understanding behind the process, storyboarding which was developed by Walt Disney in the 1930s is seen as a large blueprint for the film as it provides the visual layout of the film and with regard to animation or silent films it is sometimes used in place of an actual script. I also researched the elements behind writing a script and constructed my own ‘Media Glossary’ whereby I explored in detail different shots, angles, camera movements, narrative and sound.

Long shot of both TOM FELLOW (interviewer ) and ALICE LENG (director) sat diagonally opposite each other

Another main technology that I used was Google Blogger, this form of media technology allowed me to document the chronological developmental stages to my production piece, from the initial brief, to the weeks of research and planning, to the physical construction, to the hours of editing and then onto the final evaluation. The use of blogger therefore meant I could log my work in an efficient, interactive and systematic way. In order to personally make my blog more user friendly and in turn effective, I utilized the interactivity of it by streaming videos directly from YouTube, documenting my written work such as my storyboard by taking an image with my phone and uploading onto my page and creating shortcut links to the websites which I had sourced my information, this in turn allowed for my blog to be more eye catching, interesting and easier to navigate. By having my own blog linked directly to my schools blog I was able to be followed by other media students, which allowed for me to gain feedback throughout my development from my peers, which has been a great asset.

Close up shot of TOM FELLOW (interviewer)

TOM FELLOW (O.S)
(directed towards Alice)

So we have explored the media technology that was of great use to you within the variety of stages of the development of your product, and a little extra question from me before we explore the media technologies you used within the final evaluation stage of your project. I know that for your advanced production you also explored the importance of marketing within the film industry and in turn had to create both a film poster and a film review in order to market your own short film ‘Moments’, but were there any specific media technologies that helped your to construct these two pieces?

Close up shot of ALICE LENG (director)

ALICE LENG (O.S.)
(directed towards Tom)

Similar to my film, for both of my ancillary tasks I had to explore and apply a wide range of media technologies from the internet to Adobe Photoshop to Microsoft publisher to In-Design and to simply Microsoft word, all playing a vital role in the final creation of my poster and review. Firstly similar to with any product, research was essential to the creation of my ancillary tasks, and therefore the internet again was a great source. It helped me source the conventions behind each element, for example for film posters I was able to source from Google Images a number of example and concluded that one of the conventions was to have a main, eye catching visual image positioned in the centre of the poster to attract and draw the audience in. However with my research into my existing film reviews, this taught me that technology is not always necessary to research, in order to gain an understanding about the conventions behind the review I decided that the best way was to physically buy the film magazines and learnt that for example the images for a film review is conventionally taken directly from the film and that all the reviews had some form of star rating.

In terms of the construction of my film poster, I used a variety of media technologies, one being Adobe Photoshop CS4 and the other being a site that has been recommended by a peer Pixlr.com, although a less comprehensive programme I found that when combined with Photoshop I was able to distort and manipulate the original image via the web programme, for example I faded the main image and using the focal tool made the shoes and label the only element in focus. Similar to how I used premier pro as a base for my editing, I then used Photoshop as a base programme for my poster, whereby I could import the image that I had edited on Pixlr and add layers on top of this original image, which was a skill that we had worked on within software workshops carried out at the start of our production.

 
I also decided to construct my film review on a less conventional media programme. I started to construct my review on ‘Adobe In-Design’ however I was limited by the software of which I had access to from my own home computer and therefore decided that I would construct my review in publisher which would enable me to complete it at home. Drawing on my research I had carried out into the conventions of the review, I sourced by image directly as a print screen, this I then imported into Photoshop whereby I cropped the edges and faded the image a little, in order to create continuity between my poster and review image. I actually constructed my text boxes however on Word and then cut them into Publisher, whereby I was then able to use the margins and column tool in order to establish my layout for my review, overall although the programmes I used were less comprehensive, I still feel that I have been able to through media technology create a professional finish. The limitation to Publisher did however come when it came to exporting my review in order to upload onto my blog as an image, I had to firstly save it as a PDF this is turn allowed me to open in within Photoshop when I was at school and from there I was able to save it in an JPG format.

Close up shot of TOM FELLOW (interviewer)

TOM FELLOW (O.S)
(directed towards Alice)

 
Wow, well after establishing the effects that can be created through a variety of media technologies and learning that less expensive options can still create an overall successful effect, I’ve just got one last little question to ask, when constructing an overall evaluation of your work what specific media technologies did you employ for this stage?

Close up shot of ALICE LENG (director)

ALICE LENG (O.S.)
(directed towards Tom)

 
Well my evaluation, I feel rather fittingly has allowed me to draw upon all the previous media technologies I have used through the variety of stages. I have used blogger not only to stream my responses to the evaluation questions, but also to look back through my who project as well as my foundation portfolio in order to develop an in-depth analysis of my work, such as looking at the work I constructed into the target audience at AS in order to answer the question on audience feedback at A2. I have used the internet to source additional data, such as that on the definition of a form and convention as well as accessing images and clips in order to make my responses more interactive and visual. I used the cannon HD camera and tri-pod to record my responses to some of the questions, and edited my footage on ‘Adobe Premier Pro CS4’ but created the question sequence on ‘Adobe After Effect CS4. I also used photo websites such as picmonkey.com in order to create photo collages as evidential proof to support my answer.

All in all therefore without the variety of media technologies, I would of not been able to create my short film ‘Moments’, as throughout each stage I was reliant on some form of technology, for the logging of my progress on my on-going blog, to the researching on the basic conventions, to the creation of the products, to the editing of the footage and even to the evaluating of my work. However the most important thing is to feel confident with the software you are using, to feel comfortable with experimenting and playing around with different effects and overall developing on your skill within this area.

 
Long shot of both TOM FELLOW (interviewer ) and ALICE LENG (director) sat diagonally opposite each other

TOM FELLOW (O.S)
(directed towards Alice)

Well thank you Alice for taking the time out to have a chat to us about how you have used media technologies within your work as an A-level student and providing us with an insight into the importance of these technologies at every stage of development. I look forward to hearing about your future projects in the future.

TOM FELLOW (O.S)
(directed towards audience)

 
Tune in next time to ‘Film Uncut’ where we will be exploring a different topic and another inspiring director, until then I leave you with the short film ‘Moments’
 
Scene cuts to ‘Moments’ film 
 
PHOTO COLLAGE OF MEDIA TECHNOLOGIES
 


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