Creation of a Short Film : Audience Research...

Initially we created pitches for the idea that we planned to focus on and carry through. The following week we have the "big screening", whereby we presented our pitches to the rest of our media class; and after a few giggles, and embarrassment of seeing yourself on the "big screen". I personally found the feedback very helpful, in helping me conclude that in fact my short film did need an aspect of structure. The only issue that arose with gaining audience research from our media class, is that we were receiving research from the age range, with the same educational background and of the same culture when in fact our short films are targeted towards a range of ages, education backgrounds and cultures. Therefore I was really interested for my main audience research, to similar as I did for my AS research explore the big wide world and gain some perspectives on my idea, this in turn allowed me to gain feedback from a range of ages, genders and occupational backgrounds to find out what different characters would be attracted to my film. I decided that instead of creating a straight forward video of the camera positioned directly at my potential audience member, I would create my own spin on the radio 4 media show, therefore I have created an radio interview style of the discussion of short films. I put forward five main questions in order to gain an insight :
1. How would you define a short film?
2. What criteria do you think a short film should take?
3. Are there any specific element you think a short film should include?
4. Do you like this potential idea put forward for a short film?
5. Is there anything you would add?
These five questions not only give me an idea of their views towards my short film idea, but also what they feel a short film is and for them what the crucial elements are to include within my piece to ensure that it comes across as a short film.

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