Gaining Inspiration : Looking at Adverts...

Next week I am planning to start a bit of filming, as I thought the half term week would be a perfect time to have a play around with the camera allowing to to assess what works and what could do with being taken back to the drawing board so to speak. Therefore during the lead up I have been analysing different media products, gaining inspiration and developing ideas of what I could incorporate in my film. Although it was not adverts that initially inspired me for my idea, I have noticed that the main camera focus for these advert is shoes. One such advert is the Macmillan 2012 cancer advert, and it was when watching this advert one day that I realised it was similar to my idea of using the camera to follow peoples shoes. This I thought was very powerful focus within an advert about cancer, as the main physical association is the hair loss and I feel by focusing on the shoes the attention is drawn away from the physical side of cancer but more on the words that are stating the emotion help and support given. I was also inspired by how they used a range of ages, focusing on both young and old, this detail was all gained through the shoes of the people.

Within the advert I was especially drawn when the bright red shoes came on, I felt this was very powerful as it gave the message that all women love to have nice shoes whatever physical state they are in we all deserve to have the pair of shoes that make us feel great. Just from the focus on these shoes I developed an idea of about the personality of the woman behind the bright red shoes, and this helped me to develop the idea of when filming the busy London streets I would like to have my actress among all the dark shoes where a pair of bright ones.When thinking of this idea I remembered the Clairol nice and easy hair colour advert whereby she buys a pair of bright red shoes, with the message being for the person to "be a shade braver".