So here is my final finished A2 media studies piece, and after many many many hours of researching, planning, constructing, editing and evaluating, I can finally say that I have come to the end of my A-level production work for me media studies. I have grown in my skill and confidence behind the camera, and along the way gained a real passion for media studies and feel that now looking back all the hard work which at times went long into the was worth every minute, and I am proud when looking at the development of my skill from that first lesson whereby I had not even touched a video camera before!
Say it with Film...
Thoughts. Views. Ideas. Thoughts. Views. Ideas. Thoughts. Views. Ideas. Thoughts. Views. Ideas. Thoughts. Views. Ideas. Thoughts.
My Five Minute Short Film : 'Moments'...
So here is my final finished A2 media studies piece, and after many many many hours of researching, planning, constructing, editing and evaluating, I can finally say that I have come to the end of my A-level production work for me media studies. I have grown in my skill and confidence behind the camera, and along the way gained a real passion for media studies and feel that now looking back all the hard work which at times went long into the was worth every minute, and I am proud when looking at the development of my skill from that first lesson whereby I had not even touched a video camera before!
Evaluation Question Four : In What Way Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Porducts?
KEY TERMS
Forms : The general system of relationships among the parts of a film creating a sense of order within a variety of texts. David Bordwell defined a form as the "the overall system of relation that we perceive among elements in the whole film"Conventions : Widely used common traits that are used across film an an art form. Conventions exist across all media platforms, however differ between products depending on the content, purpose and audience in order to allow for the audience to identify with the product (in terms of film the conventions can tell the audience what to expect in the film they are about to watch or inform the audience of the genre of the given film)
I have found that working within the short film as an art form, has allowed me to draw upon the experimental work of influential directors and in turn has given me the confidence to challenge the forms and conventions associated with short film within my A2 production 'Moments'. My work has been greatly inspired by the work of directors such as the Cohen Brothers, Quentin Taratino and Akira Kurosawa, who have openly demonstrated the willingness to experiment and exploit the universal themes. For example as a extremist Kurosawa, made elements such as light in 'Rashomon' the most dazzling, he also demonstrated his wiliness to experiment by begin the first to shoot light sources directly, especially into the sun and to show the diaphragm of the lens. Therefore although it is necessary to research, understand and abide by some of the conventions in order to produce a valid short film, such as it being under a certain length of time, I was also interested in demonstrating a willingness to experiment and in turn challenge some of the establish conventions, such as incorporating longer take shots.
When researching into the conventions of existing media texts, I found a key convention is the short length of time. The time classification for any short is that it must be less than 40 minutes long (the Academy of Motion Picture Arts and Science defined a short film as "an original motion picture that has a running time of 40 minutes or less including credits"), however why analysing existing short films via sites such as Vimeo, BBC Film Networks and Virgin Media Shorts I found that the average time length was between 5 to 10 minutes. These specific films are branded as 'micro shorts', and therefore the very short time period of my 5 minute short is a development and could be stated to be testing the conventions of the original short film form, for example Ken Russell's early amateur short 'Ameila and the Angel' (1958) running time was 26 minutes and even compared to the modern era a 5 minute short is seen as extremely short, for example compared to 'The Gruffalo' which is a 27 minute British short animated film produced in 2009.
As Gareth Evans stated "a short film needs to indicate more than is possible to be screened in their limited time", and by creating a micro-short I had a very small time window to communicate the story and this contributed to my creative decision to create a silent film whereby the plot can be indicated to the audience through the visual imagery, which enabled me to tell the whole story in a limited amount of time and actually when reviewing my piece I feel that if the running time for 'Moments' was much longer than it would be harder to ensure that the audience's attention is captured throughout.
Due to the short time scale, as Catherine Des Forges stated a short film is "...well structured work which draws in the audience quickly", and therefore each take tends to be no more than 3 seconds long in order to allow for the whole story be told whilst ensuring that the audience is drawn into the plot and connects with the audience. However controversially silent films, whereby the dialogue is transmitted through the visual imagery, is a much slower pace with longer takes and therefore by creating a silent short film I have challenged the conventional form of short takes, drawing on the idea of the slow film movement with each take being between 3 to 9 seconds, which is more similar to a European than Hollywood style. This creative decision was also greatly inspired by the work of both Kurosawa and the Cohen Brothers. For example the long take of the woodcutters walk within 'Rashomon' does not in itself advance the plot but is essential for the experience of the film.
This slow pace is also present within the Cohen Brothers production of 'Fargo', with the inclusion of home scenes which would conventionally be cut out within post-production editing of a crime drama, such as that of Marge and Norm simply chatting in bed for 1 1/2 minutes.
In order to ensure that the audience connect with the characters in a short period of time, a trait of a short film is just to feature the minimal cast with the least amount of characters. For example the two potential BBC Film Network films of which we could of recreate for a classroom task (either 'My Beast Friend' or 'Get Off My Land') both only featured three characters. This is one convention that I have compelled to within my own production as within my own piece, there is only two characters (Jenny Harper who is the main protagonist character and Liam Wood who is the secondary character). The reason why I chose to use this convention, is because within my film I felt that it was important that the audience felt drawn into the plot story, and this I tried to do by ensuring that they built a connection with the main character.
Short films tend to have a low budget, as most short film directors are independent it means that they lack the finical backing or sponsor, for example 'My Beast Friend' had an estimated budget of just £1,000. In order to sustain this small budget, short films commonly have few actors and/or only one or two central film locations, for example within 'The Black Hole' (2008), the film focuses on one male office worker and the entire film is set within the office whereas within the short film 'Time' although there is many minor and a few main characters present within the film it only set within the location of the cafe.
Similar to many of the independent short filmmakers, I too had a limited budget however I chose to challenge the convention of using an easily accessible location by choosing to film within London and therefore this did mean that my budget was increased with the travel expenditure, however I was interested in creating a piece that was unique to my peers and also it was central to have an individual city worker as my protagonist character, so it was crucial that I filmed within a busy business orientated city, however within London I chose locations that were close to each other either within walking distance or a small journey on the tube so therefore saved money and time when it came to travelling between filming locations. Although I conformed to the convention of having a small cast as my short film consisted of only two characters, I did challenge the convention of a low budget film by having a variety of different locations :
Hannahs flat, Outside street and door, Mile End tube station, Bethnal green tube station, Tredger square, Westminster bridge |
A short film can be defined by its content which conventionally is the effective realisation of one particular idea, the idea or situation itself remains fairly true and realistic in order to make it relatable, however the initial subject matter develops it own twist and original interesting aspect. The content of a short film can be liked to Todorov's Theory of Equilibrium, it first starts with an equilibrium, which is a calm period where everything is normal, then a disequilibrium occurs which is where a problem arises so is a period of unsettlement, this is followed by a new equilibrium whereby the problem is solved and everything returns to normal however a change is noticeable. Within my own film, I would say that aspects of the plot line can be linked to this basic theory of narrative :
- Stage One : Equilibrium = Jenny's everyday routine, living life in motion, letting moments slip her by, not taking a step out of her own shoes to walk in anothers {Period of calm}
- Stage Two : Disequilibrium = Jenny's life is disrupted by missing her train and discovering anothers shoes, she discovers life in anothers shoes, and eyes are open to the moments of which were simply slipping her by {Period of unsettlement}
- Stage Three : New Equilibrium = Jenny walks away from the man leaving the shoes, everything returns to normal however her priority's and her life focus has changed {Period of new calm}
Overall I feel that I have demonstrated my progression as a film maker within my experimental approach to the short film form. I have drawn upon the conventions of a short film and demonstrated a willingness to develop as well as challenge these forms by creating a 'micro-short' silent film, that incorporates long takes within a tight time scale, whilst still ensuring that I use some of the conventions which ensure that I have produced a valid short film. Short film I feel is a genre in itself, and this has allowed me to demonstrate a freedom of expression and allow for me draw upon a simple idea of shoes and produce an original, creative visual piece.
Evaluation Question Three : How Did You Use Media Technologies In The Constuction, Research and Planning and Evaluation Stages?
Although I have fundamentally chosen to display this response within a transcript format, I have also created a audio response which highlight how I used a variety of media technologies in the construction, research and planning, ancillary and evaluation stages :
Long tracking shot of TOM MATHEWS walking down the corridor into the studio
TOM FELLOW (O.S)
(directly to the camera)
Hello and welcome to ‘Film Uncut’, i’m Tom Fellow here to gain
all the inside knowledge you want to know from the people behind the camera about
the films that will be hitting the screens near you
INT. STUDIO SET. DAY. LARGE POSTER OF ‘MOMENTS BEHIND TWO CHAIRS.
Close up shot
of TOM FELLOW (interviewer)
TOM FELLOW (O.S)
(directly to the camera)
With short films now becoming a trend for film as a product, and
now holding respectively its own categories at ‘The Oscars’, we had a great
discussion last week about why so many amateur film makers are attracted to
this form of film when we were joined by John Kahrs the director of the best
animated short ‘Paperman’ and Shawn
Christensen the director of the best live action short ‘Curfew’, discussing
whether sites such as virgin media shorts and BBC film network, alongside
YouTube are a great value or an added completion to this already competitive
market in media. This week we are going to explore an more amateur reflection
of short films, when we go behind the scenes with film director and media
A-level student Alice Leng, who has for her advance production work had to
create a 5 minute short film. Our topic today is centred around the
technologies that are required within the development of a five minute short
film, and to gain a perspective from as an amateur film maker how important
they are in the creation of a non-professional film.
Long shot of both TOM FELLOW (interviewer ) and ALICE LENG (director) sat
diagonally opposite each other
TOM FELLOW (O.S)
(directed towards Alice)
Now Alice, I love your short film, the
simplicity of it which still delivers an thought provoking and intriguing plot
is one to be admired, and as I’m sure many of our watchers will agree that the
visual imagery is beautiful and real show case of the city in which we all
live, and I know I for one am taking the extra moment to step out of my own
busy life and look at the world and others around us! Now for today’s main
exploration behind the scenes I would really like to know how as a media
A-level student did you use media technologies in the construction, research
and planning and evaluation stages?
Close up shot of ALICE LENG (director)
ALICE LENG (O.S.)
(directed towards Tom)
Every stage in the production of film is of great importance
whether the film is professional or simply for an A-level production, and in
turn all aspects of my film development from the researching, to the planning,
to the actual construction to the post-production relied upon media
technologies and therefore overall it has played a vital part in the
construction of my short film ‘Moments’.
Long shot of
TOM FELLOW (interviewer) and ALICE LENG (director)
I found that with the creation of ‘Moments’ I have been able to
grow on my knowledge of the technological software programmes of which I first encountered
within my foundation production of the opening to ‘Genetics’ (2012), and
although I wanted ‘Moments’ to be appear realistic in order to allow for the
audience to identify with the situation and protagonist character, technology
was still of great important. This being because technology in itself was not
something I just encountered during post-production editing but was an element
that enabled me to research into the conventions as well as tracking my
progress and development along the way on blogger, plan and in turn produce the
film and throughout the whole production of my ancillary tasks (the poster and
review), I was highly reliant on all technological software’s from Photoshop to
publisher to in-design.
Close up shot
of TOM FELLOW (interviewer)
TOM FELLOW (O.S)
(directed towards Alice)
I can already tell that whether amateur or professional film
maker technology plays a vital part in the development, construction and
evaluation of both a feature length and short film. Now Alice within your piece
could you explain to our viewers what specific technological equipment you used
in the physical construction of your short film ‘Moments’?
Close up shot of ALICE LENG (director)
ALICE LENG (O.S.)
(directed towards Tom)
The main primary resource I used throughout the whole
construction process of my short film was a cannon HD camera which I used to
film all my visual footage on. I found that this piece of equipment was a high
enough quality for my need and as I had used the equipment for my previous work
(‘genetics’) as well as throughout this production when creating my own blog
videos, I felt confident with working the camera. The main issue that can arise
however through a standard cannon HD camera is the lack of sound clarity due to
the lower quality microphone on the camera which I discovered from my previous
work, whereby I used the camera to record through a closed lens cap the voice
over of the mother as well as the digenetic on screen dialogue of the
conversation between the two male characters. However as my piece is a silent
film and therefore is highly reliant on sound, I decided that by developing on
the issues that had arisen from my previous work with the sound quality, that I
would record the music separately, within a recording studio this in turn allowed
my sound to be of a much higher quality and I personally think that it creates
a more professional finish. This demonstrates how making these small changes to
the technological equipment such as using a recording studio rather than just relying on the
camera can make a big difference to the overall finish of the film.
For the majority of my filming I used a tri-pod stand for the
camera, this in turn made a difference in stabilizing the movement of each
individual shot, and overall created a better quality to the framing of each shot.
However unlike my foundation production piece, whereby I felt restricted by the
Tripod and to start with was very reluctant to move away from it within my
filming, I learnt that from some of the shots such as the home videos within
‘Genetics’ the most effective ones were those hand-held shots. Therefore
although I tried to use the tri-pod for as many shots as necessary there was
some that it was not possible to apply this form of equipment such as the
opening shot whereby the camera was positioned directly on the floor in order
to capture a low shot of the feet getting out of bed. Although in the end I did
not need to apply this effect as overall I felt I managed to convey steady
shots consistently throughout my piece, I would of been able to use a ‘stabiliser’
effect in premier pro in order to correct shots whereby the camera is unstable,
this in turn teaching me that within post-production technological software’s
are able to correct issues that can arise within the physical production
process, and as a director it is vital to have gained an understanding of such
simple but very useful effects.
Close up shot
of TOM FELLOW (interviewer)
TOM FELLOW (O.S)
(directed towards Alice)
I’m sure our watchers will be grateful to hear that the
equipment does not need necessarily to be over complicated in order to produce
a high quality piece, but at the heart of a successful piece is a little bit of
creative vision and confidence behind the camera and off course in the
technology you are using. Now we all know that technology is vital in the
editing stages of post-production of a film, and as you started to touch on the
effects that can be created within such programmes could you explain to me as
well as our viewers which editing technologies you personally used within the
post-production of ‘Moments’?
Close up shot of ALICE LENG (director)
ALICE LENG (O.S.)
(directed towards Tom)
Similar to my previous production work, I was highly reliant on
editing technologies within post-production, and used the software programme ‘Adobe Premiere Pro CS4’ to edit the physical footage
that I captured. A previous project that I had conducted ‘Life in the Lanes’, a
short film capturing the hidden secrets of Norwich lanes, was edited on ‘Windows
Movie Maker’ however although this piece of software was effective for this
project, I felt that especially with regard to manipulating sound through key
frames this form of the software was too simple for my short film. I felt
confident with editing on Premier Pro, as it is a software that I have used
both throughout my foundation and advanced portfolio work, and therefore I was
able to develop on my basic skill and broaden my knowledge of the software
through experimenting with manipulation but also learning that a professional
effect can be created through a simple transition positioned at the exact
moment in the sequence rather than needing to create a dramatically edited
piece. I was able to manipulate the colour of some of my frames, as when
gaining feedback from my initial footage a suggestion was made that some of the
shots may benefit from a slight colour correction. The programme also acted as
a hub for all my external footage, music, title sequences and original indent
from my production company ‘Seaside productions’, and in turn it allowed me to
draw all the separate elements together through cuts and transitions to create
a smooth sequence. From my reviewing previous
work of editing for ‘Genetics’, I feel that my lack of knowledge in
post-production showed through the “overload” of cross-dissolve transitions, I
feel that I have learnt from this that an professional effect can be create
through the saying “less is more” and learnt that transitions can be extremely
effective within a piece was used at the appropriate moment, for example
applying a cross-dissolve over a simple dip to black transition at the points
where the scene cuts from one location to the next creates a more smoother overall
finish to the film. As I mentioned before a strength to using a more advanced
piece of media technology such as ‘Premier Pro’ over a more basic one such as
‘Windows Movie Maker’, meant that I was able not only to overlay the audio on
top of my footage but was also able to add key frames, which in turn allowed me
to manipulate a small segment of my music rather than having to change it all,
for example I was able to add a key frame to increase the volume of the music
for the opening scene, and then decrease it once the ambience of the scene
changed. However the only issue that arose within the editing process was when
it came to exporting my footage, as I was using my YouTube account to stream my
piece, I had learnt from my previous work that the image quality is higher when
exported under a YouTube format, however when I did this the footage became
jumpy and therefore I had to export it as a quick time file which did have an
effect on the image quality. This in turn demonstrated a limitation to the
technological programme as the image quality is greatly affected when a
sequence is converted into a quick time format.
Although I used ‘Adobe Premiere Pro CS4’ to construct my film
sequence and was a vital programme in the editing of my footage captured, when
it came to constructing the title sequence I drew on the previous knowledge I
had gained and used the programme ‘Adobe After Effects CS4’. This programme
allowed me both to create text over a plain black background for the end titles
and also create text over a transparent background which in turn allowed me to
overlay my main title ‘Moments’ on top of the opening shot within Premier Pro.
The programme also allowed me to create a number of layers; therefore I could
create a simple animation sequence for my main title by having each individual
letter as a different frame and fading them one after another, as well as
creating a fade in-fade out sequence for my end titles.
Close up shot
of TOM FELLOW (interviewer)
TOM FELLOW (O.S)
(directed towards Alice)
It is so interesting to hear the work that goes on in
post-production, as I’m not sure about our viewers but I know that I for one
take for granted the work that goes into creating a simously simple film piece,
even just bringing the footage together is a much more time consumedly process
than many account for. It’s also good to hear than sometime less is more, as I’m
sure we all can fall victim to trying to over complicate everything ending is a
less effective result. Now we have focused specifically on the media technologies
that you have used in the construction of ‘Moments’, but could you explain what
different technologies you used when carrying out the research and in turn
planning of ‘Moments’
Close up shot of ALICE LENG (director)
ALICE LENG (O.S.)
(directed towards Tom)
With regard to the research stage I wouldn’t of been anywhere
without the Internet, which has provided an almost limitless source of data.
Therefore it has played a great importance in the development of my short film
by allowing me to find out about the conventions of a short film, evaluate the
work of previous film makers and research into the elements behind my own idea
of a silent film. I had never previously worked in the form of short film or
even viewed many short films, and therefore the internet enabled me before
starting the main project to gain some background knowledge. By using Google I
was able to research into how a short film differs compared to a feature length
film, for example the most obvious difference is the length of the film as
Gareth Evans stated "short films are long films that end earlier", in
order to be classified as a short film it must be less than 40 minutes long and
Gareth Evans also indicates that a short film needs to imply more than is possible
to be screened in their limited time. I was also able to specifically research into
the criteria of a good short film, for example a successful short film is one
that rather than following a cliché idea develops its own twist and original
aspect to a certain subject matter.
The internet also allowed me to access websites such as BBC Film
Networks, YouTube and Virgin Media Shorts which allowed me to discover which
shorts by other film makers had been most popular, and from these develop an
understanding as to what kind of plot, narrative and overall style worked. For
example I discovered that as a sub-genre to short film, comedy was well
received this was demonstrated by the positive feedback gained from short films
such as the ‘Black Hole’ and ‘My beast friend’. Although I was not attracted to
creating a comedy, it did help me understand that some of the most well
received films were those with the most simplest of plot ideas.
I was also able to search the web in order to develop my own a
basic knowledge behind the fundamental forms of my film idea. For example I
again used Google, and specifically Wikipedia in order to gain an understanding
of silent film as a form, I then was able to use YouTube in order to access
clips of exemplars silent films for example ‘’, from this research I discovered
that within a silent film the visual images are of great importance that the
story must be told through action rather than words, therefore many of
expressions are almost theatrical and the pace of the film itself is much
slower than a conventional film. I also discovered that the music is the
replacement for the dialogue and therefore within a silent film, it is crucial
that the music works in sync with the visuals. I also used Google as a source
in order to research behind the stages involved within the planning of my
construction, for example I wanted to not only construct my storyboard but also
develop an understanding behind the process, storyboarding which was developed
by Walt Disney in the 1930s is seen as a large blueprint for the film as it
provides the visual layout of the film and with regard to animation or silent
films it is sometimes used in place of an actual script. I also researched the
elements behind writing a script and constructed my own ‘Media Glossary’
whereby I explored in detail different shots, angles, camera movements,
narrative and sound.
Long shot of both TOM FELLOW (interviewer ) and ALICE LENG (director) sat
diagonally opposite each other
Another main
technology that I used was Google Blogger, this form of media technology
allowed me to document the chronological developmental stages to my production
piece, from the initial brief, to the weeks of research and planning, to the
physical construction, to the hours of editing and then onto the final evaluation.
The use of blogger therefore meant I could log my work in an efficient,
interactive and systematic way. In order to personally make my blog more user
friendly and in turn effective, I utilized the interactivity of it by streaming
videos directly from YouTube, documenting my written work such as my storyboard
by taking an image with my phone and uploading onto my page and creating
shortcut links to the websites which I had sourced my information, this in turn
allowed for my blog to be more eye catching, interesting and easier to navigate.
By having my own blog linked directly to my schools blog I was able to be
followed by other media students, which allowed for me to gain feedback
throughout my development from my peers, which has been a great asset.
Close up shot of TOM FELLOW (interviewer)
TOM FELLOW (O.S)
(directed towards Alice)
So we have
explored the media technology that was of great use to you within the variety
of stages of the development of your product, and a little extra question from
me before we explore the media technologies you used within the final
evaluation stage of your project. I know that for your advanced production you
also explored the importance of marketing within the film industry and in turn
had to create both a film poster and a film review in order to market your own
short film ‘Moments’, but were there any specific media technologies that
helped your to construct these two pieces?
Close up shot of ALICE LENG (director)
ALICE LENG (O.S.)
(directed towards Tom)
Similar to my film, for both of my ancillary tasks I had to
explore and apply a wide range of media technologies from the internet to Adobe
Photoshop to Microsoft publisher to In-Design and to simply Microsoft word, all
playing a vital role in the final creation of my poster and review. Firstly
similar to with any product, research was essential to the creation of my
ancillary tasks, and therefore the internet again was a great source. It helped
me source the conventions behind each element, for example for film posters I
was able to source from Google Images a number of example and concluded that
one of the conventions was to have a main, eye catching visual image positioned
in the centre of the poster to attract and draw the audience in. However with
my research into my existing film reviews, this taught me that technology is
not always necessary to research, in order to gain an understanding about the
conventions behind the review I decided that the best way was to physically buy
the film magazines and learnt that for example the images for a film review is
conventionally taken directly from the film and that all the reviews had some
form of star rating.
In terms of the construction of my film poster, I used a variety
of media technologies, one being Adobe Photoshop CS4 and the other being a site
that has been recommended by a peer Pixlr.com, although a less comprehensive
programme I found that when combined with Photoshop I was able to distort and
manipulate the original image via the web programme, for example I faded the
main image and using the focal tool made the shoes and label the only element
in focus. Similar to how I used premier pro as a base for my editing, I then used
Photoshop as a base programme for my poster, whereby I could import the image
that I had edited on Pixlr and add layers on top of this original image, which
was a skill that we had worked on within software workshops carried out at the
start of our production.
I also decided to construct my film review on a less
conventional media programme. I started to construct my review on ‘Adobe In-Design’
however I was limited by the software of which I had access to from my own home
computer and therefore decided that I would construct my review in publisher
which would enable me to complete it at home. Drawing on my research I had
carried out into the conventions of the review, I sourced by image directly as
a print screen, this I then imported into Photoshop whereby I cropped the edges
and faded the image a little, in order to create continuity between my poster
and review image. I actually constructed my text boxes however on Word and then
cut them into Publisher, whereby I was then able to use the margins and column
tool in order to establish my layout for my review, overall although the
programmes I used were less comprehensive, I still feel that I have been able to
through media technology create a professional finish. The limitation to
Publisher did however come when it came to exporting my review in order to
upload onto my blog as an image, I had to firstly save it as a PDF this is turn
allowed me to open in within Photoshop when I was at school and from there I
was able to save it in an JPG format.
Close up shot
of TOM FELLOW (interviewer)
TOM FELLOW (O.S)
(directed towards Alice)
Wow, well after establishing the effects that can be created
through a variety of media technologies and learning that less expensive
options can still create an overall successful effect, I’ve just got one last
little question to ask, when constructing an overall evaluation of your work
what specific media technologies did you employ for this stage?
Close up shot of ALICE LENG (director)
ALICE LENG (O.S.)
(directed towards Tom)
Well my evaluation, I feel rather fittingly has allowed me to
draw upon all the previous media technologies I have used through the variety
of stages. I have used blogger not only to stream my responses to the
evaluation questions, but also to look back through my who project as well as
my foundation portfolio in order to develop an in-depth analysis of my work,
such as looking at the work I constructed into the target audience at AS in
order to answer the question on audience feedback at A2. I have used the
internet to source additional data, such as that on the definition of a form
and convention as well as accessing images and clips in order to make my responses
more interactive and visual. I used the cannon HD camera and tri-pod to record
my responses to some of the questions, and edited my footage on ‘Adobe Premier
Pro CS4’ but created the question sequence on ‘Adobe After Effect CS4. I also
used photo websites such as picmonkey.com in order to create photo collages as evidential
proof to support my answer.
All in all therefore without the variety of media technologies,
I would of not been able to create my short film ‘Moments’, as throughout each
stage I was reliant on some form of technology, for the logging of my progress
on my on-going blog, to the researching on the basic conventions, to the
creation of the products, to the editing of the footage and even to the evaluating
of my work. However the most important thing is to feel confident with the
software you are using, to feel comfortable with experimenting and playing
around with different effects and overall developing on your skill within this
area.
Long shot of both TOM FELLOW (interviewer ) and ALICE LENG (director) sat
diagonally opposite each other
TOM FELLOW (O.S)
(directed towards Alice)
Well thank you Alice for taking the time out to have a chat to
us about how you have used media technologies within your work as an A-level
student and providing us with an insight into the importance of these
technologies at every stage of development. I look forward to hearing about
your future projects in the future.
TOM FELLOW (O.S)
(directed towards audience)
Tune in next time to ‘Film Uncut’ where we will be exploring a
different topic and another inspiring director, until then I leave you with the
short film ‘Moments’
Scene cuts to ‘Moments’
film
PHOTO COLLAGE OF MEDIA TECHNOLOGIES
Evaluation Question Two : What Have You Learnt From Your Audience Feedback?
Below is the video I have created of me discussing what I have learnt from the feedback I received from my audience. I have also displayed the script of which I follow within the video
The Script For Evaluation Question
INT. FAMILY HOUSE. BEDROOM. DAY.
Camera focused on bed with fairy lights behind. Long shot of ALICE LENG (aged nineteen) sat on bed, discussing what she has learnt from her audience feedback.
ALICE LENG (O.S)
(Reflective voice)
As a product a film is derived for a target audience, and the
feedback gained both during and after the production is essential as it gives
the director the chance to see how the product will be received. Therefore the
feedback I gained on my pieces was crucial to my over development of a
successful film. I was able to develop on my AS exploration of defining the
target audience for certain media products within my A2 production by gaining
an understanding of the importance of addressing the target audience. Therefore
in order to ensure that the audience was drawn into my short film, I understood
that feedback would be crucial not just after the creation but throughout the
process of my advanced portfolio as for my AS I only gained feedback after the
creation of my film although I did gain it after the initial rough cut it meant
that I was restricted on how many elements I could change so this has also
taught me the value of feedback.
I gained some initial feedback early on during the production
stage when I created a video explaining my idea behind my short film. This
video I streamed onto my blog, in order to allow for my peers to watch during a
feedback lesson and in turn allowed me to gain written responses of their
thoughts and suggestions behind my idea, and therefore affected some of the
decisions I made especially relating to the narrative of my piece. Shoes have been an object that has been
present through the development of my short film idea, and from the initial
feedback I received, many of my peers stated that idea of walking in another
person’s shoes and the philosophical meaning behind the object was a strong
concept, for example one stated that “the idea of walking in someone else's
shoes has always been in film, making a short film about it would be a great
way to highlight this point in life about how you should consider other people
before yourself”. However I also took board the suggestions put forward and have
found that it was of great value to my creative decision making. Initially I
decided to create a visual piece, that was a montage of clips so therefore a
more contemporary artistic piece rather than following a linear narrative however
from my feedback, suggestions we made such as “I really like the idea, but feel
perhaps you do need some structure and follow a certain person”. This feedback
I found very valuable and decided that although I would continue with my visual
aspect by creating a silent film, I would create a more structured piece by
incorporating a linear narrative that focused on one particular character.
I also gained some initial feedback to my
idea for my short film from the audience research I carried out. This I
conducted in the form of a radio broadcast, and allowed me to use my idea as
the “discussion” for the show. I asked alongside the questions regarding their
ideas about the criteria for a short film, “Do you like this potential idea put
forward for a short film?” and “is there anything you would like to add?” From
the feedback I received overall they found my idea appealing and intriguing and
were especially interested to see “how the plots and themes will be translated
in such a short amount of time with no dialogue”, however a suggestion was made
that maybe “the audience is left a bit in the dark about the main character, I
think they need to be given a bit more of an insight into the character as this
is such an integral part to the overall arching theme of the piece”. I took
this piece of feedback on board, and although was still keen on keeping the
audience in the dark so they could make their own personal interpretation I did
create a character biography in order to ensure that as the director I
understood my character in-depth, which I felt would be reflected within the
piece.
The main feedback I received was post-production. I firstly
created a ‘rough cut’ of my film before I incorporated the music or final
credits, in order to allow for suggestions to be put forward and in turn for me
to make any changes to the footage, as for a silent film the music works in
sync with the visual images so I would be unable to make changes after that.
Each of my peers filled out an ‘audience research sheet’ where they could not
only give me feedback but also an estimated level and score. Overall the feedback
for my film was positive, with comments being specifically made on the
location, the variety of shots and the framing (I was especially happy with the
recognition for the variety of shots and framing as I felt that this was an
element that was weaker on my AS piece and has showed my progression from AS to
A2 and the development I have made). One issue that arose from my feedback was
that related to the disturbance of wind over the footage, however I had decided
once I made the choice to develop a silent film that the only sound I would
have would be non-digenetic music, so therefore this issue had already been
overcome. Another piece of constructive criticism was that relating to the fact
that “the tags were a little unreadable”, so in the future if I was recreating
this piece I would try to emphasise the labels and ensure that they were in
focus for a longer period of time so that they were readable to the audience,
in turn also showing the importance of the labels.
An issue that had arose early on from feedback of my initial
idea, was that maybe I needed more structure in order to make the plot
understanding, and although through development, my piece followed a more
linear narrative I was still concerned that people wouldn’t understand the
concept, visual imagery or meaning behind my film, as my piece is so dependent
on audience interpretation. However in order to use a variety of tools for
feedback, I streamed my piece to a group of people without telling them
anything before hand about my own concept and interpretation of the piece, I
then asked each person to write a summary of the interpretation they made of my
piece in just two sentences. To my surprise all of the feedback I received
demonstrated that they understood the symbolism of the shoes, and the overall
concept behind my film, therefore demonstrating that although it was a thought
provoking piece the basic elements were understandable. An example of the
summaries I received is that it “Considers how a person is reflected by the
shoes they wear - where they belong and the quality and stage of their life”.
Although throughout my project I ensured that I gained feedback,
the majority of my feedback was gained from media students and therefore I felt
that once I had created my final cut it was important for me to gain feedback
from a wider target audience. I therefore decided to stream my piece not only
on YouTube, but also on my facebook and ask for general feedback to my piece,
which I found of great value. On my YouTube account I have received 85 views
and 2 likes, which is defiantly an improvement on the 22 views for my AS piece!
In terms of my facebook, the overall response feeling was positive an exemplar
response is ““Alice this was so beautiful! I don't think you could've chosen a
better title, 'Moments' fits with the Film so well. The music reflected the
mood completely, along with the dark lighting (getting in your mise-en-scene!)
You used so many different camera angles which kept it interesting for the
viewer. The fonts of the credits really suited the whole film.”
I also created a questionnaire which I felt would enable me to
gather a wide variety of feedback from a larger sample, but in a quick and
inexpensive way. These questionnaires I handed out to variety of ages ranging
from 15 to 55, both female and male. From the feedback I received I learnt that
my piece is diverse and aspects appeal to both male and female, however because
my protagonist character is female and I chose to have the ending whereby the
two characters are linked together in a romantic form the female audience could
relate more to the overall feeling of the piece (especially as it is all
revolved around shoes!). Therefore I have learnt that my target audience is
female, however the diversity of the film allows it to be of interest to a
variety of ages.
I also added questions specifically aimed at gaining feedback on
my ancillary tasks within the questionnaire. Although overall this would be one
change that I would make to my project if I was conducting it again, as I would
ensure that I gained the same level of feedback as I did for my film for my
ancillary tasks especially regarding the magazine review. However the feedback
that I did receive was positive especially with regard to my film review, as
many saw my review as professional and in turn I personally viewed it as more
successful than my film poster (one even stated that thought it was a print
screen of a real review!), but by gaining more feedback would of enabled me to
gain a broader picture as to what people thought of them. I do feel that my
research into both elements however was reflected in the overall piece, as I
learnt from this the importance of the visual image in creating an eye catching
product and I feel that one aspect I did gain feedback about during the process
of development was the visual images. From my feedback I learnt that the print
screen would be much stronger as the visual image for the review over the
poster, and going against the convention of using a visual image of the main
actress and using the physical object of a shoe for my poster image would make
the audience intrigued as to the plot of the film. Suggestions were made however with regard to
the poster that by having the quote in a different font, it made the poster wider
although I took this criticism on board for me I felt that if I had used the
same font for all the writing than the poster may have been too simple. Another
constructive criticism that was put forward regarding my poster was that maybe
I should of not have used the dots in the middle of each letter for the main
title, as this can convey a mixed message to the audience as to whether each individual
letter stands for a separate word, therefore although it was too late for me to
make this change it was something I took on board as valuable and if creating
again I would take this into account.
Overall I found that throughout the development of both my main
piece and my ancillary tasks, feedback from my potential audience was very influential
in terms of my creative decision making. An objective opinion was of great value,
especially after so long working on my piece my own view had been overshadowed
by faults I personally spotted, it was good to have a “fresh set of eyes” to
view my piece and in turn give me both praise and suggestions of improvement. There
the comments I received on the basis of my final piece gave me reason to
reflect on the areas which I had strength in and areas from which I can improve
next time, as after all media is all about developing on your skills.
SUMMARY OF FEEDBACK
So overall I have tried to use a variety of methods in order to gain feedback from my target audience allowing me to develop and learn from the suggestions put forward. The feedback includes : audience feedback sheets, written summary's, questionnaires, facebook, youtube, tallying and verbal answers to the questions I posed. From the feedback I gained positive suggestions especially regarding the overall concept of my film and the magazine review, but also constructive critism such as about the lack of structure could be confusing that has been an important asset to my fundamental creative decision making.
Evaluation Question One : How Effective Is The Combination Of Your Main Product and Ancillary Task?
Within the distribution of all films,
marketing is the element of which either can lead to great success or a total
wipe out, no matter how great an actual film is without successful marketing
the audience are not drawn in to see the film and therefore resulting in a low
turnout however good marketing can contribute greatly to the success of a
film. Although film is a form of art, at
the heart it is also a driven by profit, and therefore without the necessary
marketing the film will not make the necessary profit, which is the reason why through
my research I discovered that there are so many different forms of marketing,
from the teaser to the main poster, billboards to reviews. However although the
products do synergise together through a form of continuity, they must also be
taken at the face of it as separate elements, each of which plays a different
but crucial part in the overall marketing.
As my film which I have created is a silent film the visual imagery is a key component and therefore fundamentally for my film poster the main visual image was of great importance, I wanted to create a visual continuity between my film poser and film by using the simple sole image of a pair of shoes and label. The choice to go against the convention of the main image being of the main actor or actress I feel portrays my film in a less conventional way, and demonstrated the hidden meanings behind my piece. This is similar to the poster for 'Vertigo' where the image is just of a black sellout and not the actual characters, leaving as an audience member you in the dark and wanting to watch the film to find out more. By also using the shoes I feel I also demonstrate the continuity between my poster and the meaning behind the imagery within my film. We are all guilty of falling victim to superficially judging characters by the physical objects they own and wear and in turn not taking the time to step back and walk in the shoes of another's life, in order to gain a true perspective of out own life, we live our life for the future tense but take for granted the present tense of today. The label itself is contrasting to the shoes and gives the audience an insight into the original state of the character "the thing she most liked about the city - apart from all the obvious attractions, the theatre, the galleries - was that so few people asked you personal questions". Unlike my image which I decided thought the research feed back from my potential audience should be for the film poster original rather than a print screen, the quote itself is drawn directly from the film and displays how I have tried to have a connection between my ancillary products and the main film. This link of which allowes the audience to recognise that all three pieces are connected.
I developed originally two potential titles for my film, one being 'labels' the other being 'Moments'. I purposefully chose not to develop a title before I created my piece. As the title gives a name to the product, I wanted to wait until I was finally happy with the ambiance of my piece before deciding on a title. I chose the title 'Moments' as not only did it add continuity between my title (therefore all three pieces) and the signs used within my film "capture every moment enjoy every second", but also we all fall victim of letter those precious moments slip us by, and therefore I felt that when incorporated on my poster this would create the intital thought provoking response that I wanted from the audience. I felt that it was important to convey to the audience the meaning behind the title which I tried to do through the positioning and format of the title. I chose to position the title on the poster at the bottom of the page, as its the last place that the audience's eyes go and therefore means they go away thinking about the title. This concept I took from the analysis of the poster 'The Dark Knight' whereby whether it is their teaser or main poster that title is always positioned at the bottom of the page which leaves it as a lasting though in the audience's mind. By also displaying it as 'M.O.M.E.N.T.S', I felt I reflected not only that we should take the time for each moment in life, but also that as a mass population we do not take the time to step back from our own lives and walk in the shoes of someone else.
I chose to create continuity between all three pieces though the colour scheme; however the link is especially present through the combination of my film and poster. I chose purposefully to use the same soft dark grey tone for both my film and poster title, I wanted the colour to stand out again the light backdrop in order to attract the audiences eye but felt that black would not be in keeping with the ambiance that is created through the music of my film which is soft and subtle. I also chose to use the natural white of the snow as a connection between all three pieces, drawing on the fact that snow is a presence throughout my entire film, and therefore also a presence in the image for my review, when creating the original image for my film poster I thought that it was important that I used the white snow as a backdrop to the shoes.
I feel that my film review when combined with the main product is as effective as the poster at creating interest and revenue for the film, as it portrays a realistic evaluation of the piece. My main aim for my ancillary pieces was to create something that was identifiable to the real thing, and therefore I spent a lot of time researching into the conventions behind the product and in terms of the review this led me onto spending a lot of time analysing the variety of layouts to a film review from the 'Total Film' to 'Closer' to the 'Radio Times'. In the end I chose to develop a piece inspired by 'Total Film', I chose this magazine as it is a specific film magazine, and as a silent short film, my film is more appealing to a smaller cliche audience and therefore I felt that a review of my piece was more likely to be within a specialist film magazine than a general magazine such as 'closer' which tends to focus on the main stream feature length western films. I decided to create a double page spread in order to demonstrate that layout of the magazine however decided to only incorporate the actual review on a single side of A4 as I felt that as an audience member I am more likely to read a single page than a longer length piece as it is less overwhelming and if the review is too long the reader is likely to "switch off" towards the end.
One of the main conventions that I discovered from my research was the use of print screen taken directly from the films for the main images within a review, this in turn allowed me to incorporate an element directly from my film into my review (the print screen I took was at 3:07 minutes which I chose as I felt it demonstrated a strong aspect of cinematography, as well as the connection between the snow however I drew away from just using a simple image and incorporated a print screen of my two characters but by having their backs to the audience still creates a sense of intrigue). However my only downfall was because I was very interested in creating a review which could be incorporated into a real life magazine, so therefore I drew on a lot of the conventions of the magazine such as the colour scheme of black and red, this did distribute the continuity of all three pieces. However by using the print screen and ensuring that all three pieces incorporated my production company 'Seaside Productions' I was able to ensure that there was still a connection for the audience between the three pieces.
Overall I feel that both my poster and review work effectively when combined with my film by giving an intriguing insight into the thought processing behind the plot, this is done by leading the audience to ask lots of questions which in turn will drive them to watch the film in order to answer their own thoughts and ideas which they have drawn about the overall ambiance of the film.
SUMMARY OF COMBINATION OF MAIN AND ANCILLARY
Here is a short video of me summing up the points I have put forward within my written response :
In terms of our ancillary task we firstly had to create a main poster for our short film. From the poster the audience are able to gain an initial idea about the film and it turn it also makes them intrigues as to the plot, narrative and theme of the film. Therefore essentially the aim of a film poster is to create interest and consequently revenue for the film that it is marketing.
My research into the conventions of film posters, demonstrated that the main visual image captures the audiences eyes, draws them into the poster and in turn creates the initial thought process behind the film. This I especially found to be the case with the poster for 'Hard Candy' whereby the image of the girl standing in the open dark metal animal trap is striking against the off white background. Through the use of costume the bright poster red hooded jacket and tights naturally captures the audiences eye and draws them into the film. When analysing this poster for myself I found that the fact it was simple and thought provoking, alongside the lack of information that it gave away made it intriguing and in turn made you want to see the film in order to answer the unanswered questions posed, such as in terms of the female although she is stood in the trap, the trap itself is open so is she in control or is she a victim? As my film which I have created is a silent film the visual imagery is a key component and therefore fundamentally for my film poster the main visual image was of great importance, I wanted to create a visual continuity between my film poser and film by using the simple sole image of a pair of shoes and label. The choice to go against the convention of the main image being of the main actor or actress I feel portrays my film in a less conventional way, and demonstrated the hidden meanings behind my piece. This is similar to the poster for 'Vertigo' where the image is just of a black sellout and not the actual characters, leaving as an audience member you in the dark and wanting to watch the film to find out more. By also using the shoes I feel I also demonstrate the continuity between my poster and the meaning behind the imagery within my film. We are all guilty of falling victim to superficially judging characters by the physical objects they own and wear and in turn not taking the time to step back and walk in the shoes of another's life, in order to gain a true perspective of out own life, we live our life for the future tense but take for granted the present tense of today. The label itself is contrasting to the shoes and gives the audience an insight into the original state of the character "the thing she most liked about the city - apart from all the obvious attractions, the theatre, the galleries - was that so few people asked you personal questions". Unlike my image which I decided thought the research feed back from my potential audience should be for the film poster original rather than a print screen, the quote itself is drawn directly from the film and displays how I have tried to have a connection between my ancillary products and the main film. This link of which allowes the audience to recognise that all three pieces are connected.
I developed originally two potential titles for my film, one being 'labels' the other being 'Moments'. I purposefully chose not to develop a title before I created my piece. As the title gives a name to the product, I wanted to wait until I was finally happy with the ambiance of my piece before deciding on a title. I chose the title 'Moments' as not only did it add continuity between my title (therefore all three pieces) and the signs used within my film "capture every moment enjoy every second", but also we all fall victim of letter those precious moments slip us by, and therefore I felt that when incorporated on my poster this would create the intital thought provoking response that I wanted from the audience. I felt that it was important to convey to the audience the meaning behind the title which I tried to do through the positioning and format of the title. I chose to position the title on the poster at the bottom of the page, as its the last place that the audience's eyes go and therefore means they go away thinking about the title. This concept I took from the analysis of the poster 'The Dark Knight' whereby whether it is their teaser or main poster that title is always positioned at the bottom of the page which leaves it as a lasting though in the audience's mind. By also displaying it as 'M.O.M.E.N.T.S', I felt I reflected not only that we should take the time for each moment in life, but also that as a mass population we do not take the time to step back from our own lives and walk in the shoes of someone else.
I chose to create continuity between all three pieces though the colour scheme; however the link is especially present through the combination of my film and poster. I chose purposefully to use the same soft dark grey tone for both my film and poster title, I wanted the colour to stand out again the light backdrop in order to attract the audiences eye but felt that black would not be in keeping with the ambiance that is created through the music of my film which is soft and subtle. I also chose to use the natural white of the snow as a connection between all three pieces, drawing on the fact that snow is a presence throughout my entire film, and therefore also a presence in the image for my review, when creating the original image for my film poster I thought that it was important that I used the white snow as a backdrop to the shoes.
I feel that my film review when combined with the main product is as effective as the poster at creating interest and revenue for the film, as it portrays a realistic evaluation of the piece. My main aim for my ancillary pieces was to create something that was identifiable to the real thing, and therefore I spent a lot of time researching into the conventions behind the product and in terms of the review this led me onto spending a lot of time analysing the variety of layouts to a film review from the 'Total Film' to 'Closer' to the 'Radio Times'. In the end I chose to develop a piece inspired by 'Total Film', I chose this magazine as it is a specific film magazine, and as a silent short film, my film is more appealing to a smaller cliche audience and therefore I felt that a review of my piece was more likely to be within a specialist film magazine than a general magazine such as 'closer' which tends to focus on the main stream feature length western films. I decided to create a double page spread in order to demonstrate that layout of the magazine however decided to only incorporate the actual review on a single side of A4 as I felt that as an audience member I am more likely to read a single page than a longer length piece as it is less overwhelming and if the review is too long the reader is likely to "switch off" towards the end.
One of the main conventions that I discovered from my research was the use of print screen taken directly from the films for the main images within a review, this in turn allowed me to incorporate an element directly from my film into my review (the print screen I took was at 3:07 minutes which I chose as I felt it demonstrated a strong aspect of cinematography, as well as the connection between the snow however I drew away from just using a simple image and incorporated a print screen of my two characters but by having their backs to the audience still creates a sense of intrigue). However my only downfall was because I was very interested in creating a review which could be incorporated into a real life magazine, so therefore I drew on a lot of the conventions of the magazine such as the colour scheme of black and red, this did distribute the continuity of all three pieces. However by using the print screen and ensuring that all three pieces incorporated my production company 'Seaside Productions' I was able to ensure that there was still a connection for the audience between the three pieces.
Overall I feel that both my poster and review work effectively when combined with my film by giving an intriguing insight into the thought processing behind the plot, this is done by leading the audience to ask lots of questions which in turn will drive them to watch the film in order to answer their own thoughts and ideas which they have drawn about the overall ambiance of the film.
SUMMARY OF COMBINATION OF MAIN AND ANCILLARY
Here is a short video of me summing up the points I have put forward within my written response :
Creation of a Short Film : 'Moments' : The Final Film...
Here is m final A2 advanced production short film, after hours of researching into the concepts of short film, the elements that have made a short film either successful or not, the many hours brainstorming my ideas and planning each individual component I can finally say that I have been able to do what I thought would be the impossible - create my own short film! Grab the popcorn and enjoy!
After a surprise lesson, we decided to take the opportunity to screen some of our short films and therefore I was able to receive a quick bit of feedback to it:
Feedback One : "I love the indent and the title, they are very professional. The music works brilliantly with the visuals and the range of shots and the pace of it fit in very well. I love the locations and the facts its snowing! Well done!"
Feedback Two : "Love the ident and titling! Music is fitting and gives it a lovely pace :) Great variation and selection of shots. The plot is very sweet and the audience is able to easily connect and engages with it. Really like the variety in locations, demonstrates the time and effort put into it. Very emotive piece, well done!"
Feedback Three : "Your ident is amazing and really fit well with this piece. Music fits well and seems to set up a kind of intrigue and aids the story telling. Theres something really charming about the narrative. Because there's no narration it draws you in further, you're not spoon fed what you should be feeling"
Feedback Four : "Well shot. Music fits the visuals really well. Think it would have benefited from faint background noise to add to the atmosphere"
Feedback Five : " well done. I love the use of shoes. The snow made it fabulous. Was amazing"
Feedback Six : "Violent waves at the start! I like how the music changes slight from inside to outside. What is she actually doing on her phone? Music makes it a lot more romantic. I bet she's got a cold bum on the bench! Again good music change when finding another pair of shoes! Slow on her bum hehe! Love the quote in big that she sees. Really emphasis on the point of capturing every moment with her photos. Why do the part? :( Maybe they could of gone together?"
Feedback Seven : "I really like the film and its concept especially the music adds a whole new level to the pieces creating a vibrant atmosphere that works really nicely with the mise-en-scene and footage. The filming is spectacular; the snowy London scene are great to look at. Well done!"
I have also personally decided to stream my piece not only on YouTube, but also on my facebook and ask for general feedback to my piece, which I found of great value. On my YouTube account I have received 85 views and 2 likes, which is defiantly an improvement on the 22 views for my AS piece! In terms of my facebook the main comments I received were :
Facebook Responce One : “Alice, I LOVED this!!! I was so intrigued whilst I was watching this, and the music was so beautiful! as was the snow!! WELL DONE!!!!! :D xxxxxxxxxxxxx”
Facebook Resonse Two : “Wow, Alice this was so professional!! Seriously, it was beautiful!! Really well filmed, the transition between shots was so natural and told the story really well, the music and logo were lovely too. It's a really original concept!!”
Facebook Responce Three : "Alice this was so beautiful! I don't think you could've chosen a better title, 'Moments' fits with the Film so well. The music reflected the mood completely, along with the dark lighting (getting in your mise-en-scene!) You used so many different camera angles which kept it interesting for the viewer. The fonts of the credits really suited the whole film.”
Facebook Response Four : "It's beautiful! Enchanting in fact, couldn't look away for a second! Well done you xxx”
Facebook Response Five : "Alice, I enjoyed that. You're very clever! The snow was beautiful”
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